[Not So] Caféine-intoxiqué..
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Saturday, August 22, 2009

In addition to the positive critical reviews the film received, Up highlights Pixar's corporate image as an altruistic company through its charitable acts. In June 2009, a 10-year-old girl from Huntington Beach, California was suffering from the final stages of terminal vascular cancer. It is reported her dying wish was to "live to see the movie" despite the advanced stage of her disease. However, due to her deteriorating condition, the girl was unable to leave the family home. As a result, a family friend contacted Pixar and arranged for a private screening. A Pixar employee flew to the Huntington Beach home with various Up tie-in toys and a DVD copy of the film. The child could not open her eyes due to the pain caused from the cancer, so her mother described the film to her scene by scene. The young girl died approximately seven hours after the screening ended.[61]


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